Having A Web Presence

Web presence can mean a simple personal "home page" or blog to complex corporation sites, containing text, audio and video files and involving sophisticated search tools. Although varing in scale, the same basic elements and considerations apply.

Having a domian containing your company name or brand is the initial step towards a successful web presence. When all the creative thoughts and efforts to designing the web site are completed, just upload the site to a hosting server. However, the last element is to get visitors (traffic) to your web site and this can be achieved through Internet Marketing strategies. 

Some of the major benefits of having web presence include ...

Opening to a much bigger market - With approximately 100 million people accessing the World Wide Web (www), this international market cannot be ignored. Think global instead of local. 
 
Your own "Yellow Pages/Phone Book" - Traditional advertising can be out-dated quickly especially if you are selling trendy products. Updated product or services information can be uploaded to your own pages and are instantly available to your prospects or customers. This is cost efficient since there is no re-printing costs involved. Moreover, it is conveniently accessable 24/365.

Multimedia at its best - Create impact with attractive pictures, pleasing audios and informative videos. Technology has enabled easy creation and embedment of such multimedia contents in your web site.

Better communications - With contact information (email address and feedback form), customers can give valuable feedback. In return, sections containing FAQs, knowledge bases and forums can be extremely useful.

Effective Marketing - By utilising Internet Marketing tools and strategies such as Keywords identifications and Search Engine Optimization (SEO) ensures better positioning when someone searches for your products or services using the search engines like Google, Yahoo or Bing. This catches their eyeballs, enticing them to click through to visit your site thus increasing the likelihood of buying from you.
 

Surprisingly, in a survey by The Infocomm Development Authority of Singapore (IDA), only 36% of local businesses have a web presence, despite small increases over the past three years.

Major factors inhibiting the growth include fearful of the cost, technical knowledge required and reluctance to change with times.

Business Online Centre now offers complete web presence solutions from domain registration all the way to web site optimization at reasonable and affordable rates.

The objective is assist businesses benefit from this exciting avenue to increase their web presence and revenue.